The #notafavour campaign sets out to challenge the attitudes and assumptions that lie behind giving cigarettes to children. This is a national campaign from ASH Scotland.

At a local level, we worked in conjunction with Highland Council Trading Standards and Inverness College UHI to create a series of mini videos about the campaign. This work was supported by other activities including a pavement vinyl sticker campaign, awareness raising at outlets that sell tobacco and a press release. This case study explains more about this work.

You can join the thousands of people who have watched our videos at the following links:

• #notafavour Penniless
• #notafavour Shop Fine
• #notafavour Test Purchasing 
• #notafavour Bad Influence
• #notafavour Food v Fags

We were delighted to receive recognition for this work, when the ‘Highland Collaborative’ won an Award for Excellence from ASH Scotland’s Tobacco-free Charter. Have a look at this blog for more information.